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Conscious Marketing™ for Coaches

Unlike traditional marketing, Conscious Marketing™ is not based on creating fear or fighting the competition. It's also not about figuring out what clients want and becoming that. It's about tapping into your heart, intuition and instinct to create your marketing message. It's getting out of your head, getting out of your own way and connecting with what is already there. Like in any relationship, if we are not authentic, we attract people that resonate with the lie and therefore they don't feel good and are not fun to spend time with. Your ideal client (the one that feels good and is fun to work with) is attracted to your passion, not a false image you create because that is what you think

Active Listening: Listening Perspectives

In my previous article, I established that the depth and scope of the ability to listen deeply, globally and actively is an integral measure of a great coach. In this article, I want to discuss how we can listen to be most effective. Listening has great power. It is important to know why we are listening, what we are listening for, and how best to listen. Listen for Energy. One of the reasons it is very important to be fully present when we listen is so we can sense the energy of the person with whom we are conversing. We take notice of more than just words. According to research by Dr. Albert Mehrabian, only 7% of communication is conveyed through words. Listen for the tone of voice, pace,

Active Listening: A Series of Articles on the Art and Science of Listening

Each of us comes to coaching with some ability to listen. In fact, this might be one of many reasons we are attracted to this profession: We enjoy listening and think we are good at it. To develop fully as a coach requires us to expand our current ability to listen; we must become what the ICF refers to as an active listener. The depth and scope of the ability to listen deeply, globally and actively is an integral measure of a great coach. As Epictetus said, "We have two ears and one mouth so that we can listen twice as much as we speak." In this series of articles, we are going to be discussing active listening and practical ways we can become better listeners as coaches and leaders. Active

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