A Case for Coaching the Who

Many of us became coaches because we wanted to significantly impact the lives of those around us. We noticed that we were gifted at helping others reach their potential and we made the decision to devote our careers to doing so. In order to create lasting change in a client’s life, we must learn to coach the client not their current circumstance. We must coach the client not the content. We must learn how to coach the “who” not the “what” if we want to facilitate sustainable change. The International Coach Federation’s PCC coaching markers underline this belief stating how a capable coach explores who the client is being in addition to what the client wants to achieve. Thus, clearly understa

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