Conscious Marketing For Coaches

Host: Stacey Chadwell Interviewee: Paulette Rao, MCC Show: TCE Coach Radio Date: October 21, 2009, 8:00pm Length: 30 minutes Paulette Rao shares about fear and marketing with Premier Coach Stacey Chadwell on this episode of The Coach Exchange’s Blog Talk Radio. Paulette is the principal of True North Resources, her executive coaching and consulting firm helps leaders advance their skills and get clear about their goals. Her coaching is founded on her twenty-eight years experience as a senior leader and marketing expert. Stacey: Paulette is the principle of True North Resources, executive coaching and consulting firm, where she helps leaders advance their skills and get clear about their goal

What’s Fear Got to Do With It?

We’ve all been there. You want to create a new teleclass or send out that email announcement showcasing your services. But days pass and you just aren’t doing it. “I’m procrastinating,” you say. Yes, you are, but that’s not what’s really going on. Procrastination is a symptom. What’s really going on is fear. The Impact of Fear on Building Your Practice Many of us think we’re being positive because we’ve created a marketing plan and we’re working it, but unbeknownst to us our subconscious thinking is running the show. More than 90% of the time it’s in charge. And much of that thinking can be negative—self-limiting and fear. Thoughts like: Marketing is annoying to people. They’ll avoid me. Or

Coach Mentoring: Who Are You as a Coach?

While reading Conversations with God by Neale Donald Walsch, the following paragraph startled me. “Every decision you make—every decision—is not a decision about what to do. It’s a decision about who you are. When you see this, when you understand it, everything changes. You begin to see life in a new way. All events, occurrences, and situations turn into opportunities to do what you came here to do.” What struck me is that I’ve been teaching this—in my marketing program! It is a message in my coach mentoring. You see, I believe our marketing results are physical manifestations of who we think we are. As a coach, you want to bring your gift out into the world. This is how you live “on purpos

Obstacles? It’s What You Believe that Matters!

What if I told you a story about a young man who ran for government office twelve times and lost? How about a young, poor girl in Mississippi, who was sexually abused at the age of 9 and delivered a stillborn child after becoming pregnant at 14? What about a young man raised by his widowed mother in near poverty in South Carolina, who became a prisoner of war at 13 and lost his both his mother and brother at age 14? These people are Abraham Lincoln, Oprah Winfrey, and Andrew Jackson, respectively. We often hear about another’s success as if it materialized out of thin air. We rarely hear of their earlier struggles. If you heard these stories without knowing who they were about, you probably

The Power of Storytelling in Marketing

Stories are powerful tools you can use to communicate without selling. They allow you to share useful information about your contribution without engaging in ‘sales talk’. The aim of telling a story is to share a specific scenario in which you helped someone in their particular situation solve a specific problem, and do it in a way that demonstrates your ability and commitment. Why do stories work as opposed to selling? When you’re selling, you’re either talking about yourself or you are cross-examining. Neither of these creates a safe space for relationship building and intimacy. In fact, you might be offending or boring the client or making an unattractive ‘pitch’. Telling a client success

Coach Mentoring: Explore New Marketing Mindsets

Creating a successful practice requires that we learn new skill sets and mind sets. Developing new skills requires taking in new information and applying it over time. New mindsets, however, are more challenging because we’re often not aware of the ones we already have! They’re below the surface. They are tacit assumptions and beliefs that are operating, but without our conscious awareness. We may not see them, but we do experience them through our tangible results. Disempowering mindsets can be dangerous because they’ve been so deeply ingrained for so long that you believe them to be “true”. It’s not a matter of being true or not. It’s a matter of whether they serve you. If they don’t, it’

It’s Not What Happens to You: It’s What You Do with It

This is what I tell my Executive Coaching Clients… I make choices every day as to how I’ll respond to things that happen to me. When things are not going the way I want, my default thinking tends to be either worry or avoidance of looking at ‘what is’. Both choices—yes, they are choices—rob me of an opportunity to grow. In “My Stroke of Insight”, neuroanatomist Jill Bolte Taylor explains that limbic system responses, like fear, for instance, are programmed responses that can be set off automatically. But, within ninety seconds from the initial trigger, our system’s automatic part of the response is over. Once the chemicals surge through and then, flush out of our blood stream, we can choose

Coaching: Intuition… or Fear?

Think of the last time you catapulted a client to the next level in their thinking by using your intuition. Your coaching intuition is invaluable, allowing you to catalyze new awareness for your clients. Now, think about the last time you instinctively knew what your next marketing tactic should be, replete with a clear marketing message? I imagine this is a bit more difficult. Although these seem like two unrelated scenarios, there is one skill that should be present in both of these instances. And that skill is intuition! When it comes to marketing, your intuition beckons you to rely on it. Don’t get me wrong. Logical, well-drawn out marketing plans have a rightful place. But having plans

Coach Mentoring: How Are You Using Your Power?

My favorite quote ever is Marianne Williamson’s “Our Deepest Fear.” “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine,

Creating Your Marketing Paradigm Shift

Paradigm shift: a buzz phrase worthy of exploring. What is it? How do we create it for ourselves as a coach and/or as an entrepreneur? A paradigm shift isn’t just a change- Change is the end result of a paradigm shift. An authentic paradigm shift is about TRANSFORMATION. Change results in using different means to the same end. Transformation results from shifting into different attitudes and mindsets. Change rarely leads to transformation, but transformation always leads to tangible change. Look at it this way. The form of our thinking already exists: hence, information. Growing means we need to actually change the form itself, hence, transformation. A paradigm shift starts with examining th

Paulette's Path to Coaching

Listen as Paulette shares on ICF's Coach Chat Radio how and why she became a coach, created a coaching curriculum for NYU and started two successful coaching ventures. She also touches on change models, setting and reaching goals, and conscious marketing skills. Enjoy!

Q&A with Paulette Rao on the Coaches Concierge

The topic of this Q&A? Three things you can do today to increase your influence and impact as a coach! During this Q&A, Paulette shares what inspires her most in coaching, and some of the challenges she has faced in creating two thriving coaching practices from the ground up. Paulette also talks about what to look for in a mentor coach, so that you can achieve new heights in your practice! She shares her best tips for how coaches can increase their influence and have a bigger impact with their clients and the community.

What does it mean to Consciously Market?

Listen as Paulette Rao, MCC, BCC shares what it means to be a conscious marketer, the fears that typically hold coaches back from marketing to their fullest potential, and how to recognize and overcome those fears to make money doing what you love!

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